John Morlan

Why I Built Smarter Risk

Traditional risk control is fundamentally broken. A consultant visits a business, assesses their risk on behalf of an insurer, and walks away—leaving behind a stack of recommendations the business has no way to act on. Risk never actually improves, and every stakeholder pays the price.

Smarter Risk is changing how insurers, agents, and businesses approach risk control. No more slow, expensive site visits that lead nowhere. Our platform delivers photo-verified risk assessments in minutes, real-time risk scoring, safety programs built in just a few clicks, and the training resources small businesses need to keep their teams safe—all in one seamless digital platform.